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Unfortunately, Jumbo's change of direction also means that the company will no longer sponsor F1's Dutch Grand Prix at Zandvoort after this year's edition, as well as the Jumbo-Visma professional cycling team.

"We don't want anything to do with motorsport and suspicions," added Van Veen. "With Max Verstappen and Jumbo-Visma we stop for a completely different reason.

"That sponsorship has brought us a lot of brand awareness, but we have now won everything there is to be won."